Branson’s next venture… Virgin Fuel!
Richard Branson dominates the world with the Virgin Brand, with business ventures on 6 of our 7 continents. It’s hardly surprising that Branson is now making an entrance into the alternative fuel sector. He is set to invest around $1billion into research and development of a new type of alternative fuel, along with opening ethanol plants and solar power stations.
The Virgin air network uses over 700 million gallons of fuel each year, Branson stated:
“I hope that over the next 5 to 6 years we can replace some or all of that (with ethanol).”
Most people either love him or loathe him, and even if you feel that Virgin Fuel is another money grabbing venture for Virgin, you have to praise his efforts for tackling our global warming problem.
July 31st, 2006 at 11:48 am
I’m really pleased that such a big player is taking such a large step towards positive action. It’s only through someone such as this taking the lead, someone who consumes so much fuel, that advances will be made, people will listen and costs will reduce. When that happens, the catch-22 situation will be positive, not negative- lower prices, more users, more development and on goes the loop.
Good for Virgin